About

Our story, in our own words

A snack that started in a mother's kitchen

Geeni's began the way most honest things do — at home. A mother who refused to let her family eat what was quietly being sold as "healthy," and a son who decided to build the alternative instead of complaining about its absence. More than two hundred batches later, that kitchen experiment became Crunchies.

What we work around

One idea runs through everything we make: Making India Healthier, Fitter, Smarter. We are not here to lecture anyone, or to call the food people grew up with a mistake. You already read the back of the pack. You already check. We simply did the harder work so that, for once, you don't have to triple-check.

Zero harmful ingredients

Most "healthier" snacks still slip in two or three things they shouldn't — refined flour, palm oil, maltodextrin, added sugar, synthetic colours. We took the harder path and left all of it out. No maida. No palm oil. No added sugar. No preservatives. The absence is the whole story.

Chips-level taste, fitness-level nutrition

We refuse the trade-off everyone treats as normal. Our Crunchies are baked, grain-based, and built on ragi, moong, chickpea and tapioca — real food that happens to crunch like the snack you already reach for at 5pm on a long day.

Baked by a team of mothers

More than 80% of our team are women. Mothers run the kitchen. Mothers check every batch. This isn't a line we bring out once a year — it is simply how the company is built, and the deepest reason to trust what's in the pack. Curious who made yours? Trace your batch here.

Walking with you, not ahead of you

India is already changing what it eats. We're not the hero of that story — you are. We're just walking the next mile alongside you, with a good pack of something honest in hand.

Making India Healthier, Fitter, Smarter.