The Zero List — what will never be in a Geeni's pack

What we will never put in a Geeni's pack

When we started Geeni's, we did the thing nobody else seemed to be doing: we wrote down the list of ingredients we'd never use, before we built the first product. Then every flavour had to honour the list — and if it couldn't, we wouldn't launch it.

We're publishing the list in full here, in plain English, because the only way to trust a snack company is to know what they will and will not put in your pack.

Zero, and we mean zero

  • Zero maltodextrin — the cheap, ultra-processed filler that bulks out most "healthier" snacks. We use real flours instead.
  • Zero added sugar — not even a little. If a flavour needs a touch of sweetness, we reach for monk fruit.
  • Zero synthetic colours — no INS 627, INS 635, INS 631, or any of the alphabet soup. What you see is what was already there.
  • Zero artificial ingredients — no nature-identical flavours, no INS 320 (BHA), nothing pretending to be something else.
  • Zero chemical preservatives — we keep our shelf life with good packaging and small batches, not chemistry.

And, obviously

  • Zero frying — every Crunchie is baked. The crunch is structural, not greasy.
  • Zero palm oil — the worst-of-both-worlds oil. Bad for you, bad for the planet.
  • Zero maida — we don't bring refined wheat into the kitchen. Our base is moong, chickpea, and rice flours.

Why a list, and not a story?

It's tempting, as a brand, to make this sound clever — to invent a name for the list, to copyright it, to put it on a t-shirt. We chose not to. The Zero List is just a list, kept in a Google Doc, and every flavour we develop runs through it before it gets a pack. If something fails the list, the work goes back to the kitchen.

That's it. There's nothing more to it. We took the harder path on the inputs so that you don't have to do the harder work of reading every ingredient on the back.

See the full Zero List page — same list, with a few extra notes — and browse the products built around it.

Making India Healthier, Fitter, Smarter.

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